ICC Mens’ T20 World Cup - Oman
Sportyfy Media Presents PLAYING XI
As the official Digital Sponsor of Oman Cricket, Sportyfy Media achieved premium brand integration through the “Sportyfy Media Playing XI” announcement. By embedding the brand directly into one of the most anticipated pre-match assets, Sportyfy secured high-visibility exposure across social media. The design utilized Oman’s official color palette and bold typography to ensure a seamless visual alignment with the team’s identity. This strategic positioning placed the brand at the heart of match-day communication, ensuring consistent recall and a dominant presence rather than a secondary role.
Match Day Posters
Designed & Executed by Sportyfy Media for ICC T20 World Cup 2026
Sportyfy Media Presents PLAYING XI
As the official Digital Sponsor of Oman Cricket, Sportyfy Media achieved premium brand integration through the “Sportyfy Media Playing XI” announcement. By embedding the brand directly into one of the most anticipated pre-match assets, Sportyfy secured high-visibility exposure across social media. The design utilized Oman’s official color palette and bold typography to ensure a seamless visual alignment with the team’s identity. This strategic positioning placed the brand at the heart of match-day communication, ensuring consistent recall and a dominant presence rather than a secondary role.
Sportyfy Media Custom Elements
assets — including Arabic calligraphy overlays, golden script motifs, and deep red Arabic pattern backgrounds — were layered with the ICC
elements to produce a uniquely Omani matchday identity that no other team in the tournament replicated.
Arabic Pattern Background
A deep crimson background embedded with flowing Arabic calligraphy patterns, used as the base layer to ground every poster in Omani national identity.
Golden Arabic Calligraphy Overlay A golden Arabic script motif reading ‘Al-Hamra’ (The Red Caps) — overlaid on match posters to celebrate Oman’s national language and cultural pride
Heritage & Visual Identity — Design Elements
The Cultural Foundation Behind Every Graphic
National Flag & Heritage Background
Inspired by Oman’s rich cultural heritage, this background integrates
traditional Omani patterns and textures to maintain authenticity
while aligning with modern sports aesthetics. The primary color
palette reflects the national flag of Oman, ensuring every post carries
national identity and emotional resonance with local supporters.
Islamic Geometric Border Pattern
Subtle Islamic geometric and architectural motifs were incorporated to maintain cultural relevance while keeping the design performance focused. The ornate golden border framing reflects the grandeur of Omani craftsmanship and traditional artistry.
Arabic Calligraphy Texture
This background features intricate Arabic calligraphy woven into the
texture, adding a layer of cultural depth and spiritual identity. The
subtle ornamental header motif ties the design to classical Islamic art
traditions, reinforcing Oman’s heritage on the world stage.
Omani Landscape & Architecture
A dramatic scenic background featuring Oman’s iconic mountainous terrain, ancient fortresses, and a minaret silhouetted against a golden
sky. This element grounds the graphics in a sense of place and
national pride, reminding the world that Oman Cricket represents an entire civilization.